The Association of Sarawak Inbound Agencies (ASIA) is a trade and industry body representing the business interests of Sarawak’s inbound tour operators. Founded in 2004, ASIA has its headquarters in Kuching and represents the majority of tour operators in Sarawak.

The Association aims to uphold the interests of inbound tour operators and promote travel & tourism, which forms a significant economic activity in the East Malaysian State of Sarawak.

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