About ASIA

ASIA Introduction

ASIA (Association of Sarawak Inbound Agencies), registered on 21 July 2004, is one of the founding component members of STF (Sarawak Tourism Federation). 

We are an association of inbound tour operators and our core business is to bring and to take care of visitors to Sarawak. Currently, we have 29 members hailing from Kuching, Miri and Sibu.

ASIA works closely with other tourism industry partners in Sarawak including the Sarawak Tourism Board (STB), Sarawak Convention Bureau (SCB), Sarawak Ministry of Tourism, Art, Culture,Youth and Sports (MATCYS) and the Federal Ministry of Tourism, Art and Culture and Tourism Malaysia Sarawak (MOTAC).

Members of ASIA participate in fairs, seminars and workshops to help create awareness of Sarawak.

ASIA vision

ASIA’s vision is to have a proactive and positive role in the promotion of tourism in Sarawak and to safeguard the interests of inbound tour operators and, in general, the Sarawak tourism industry.